Ally  Taylor is the Co-Owner and Managing Director of Viper Sports Performance Group, where she leads business strategy, operations, and marketing efforts to drive growth. With a solid background in executive leadership both professionally and within the hockey community, she has held in minor hockey, including overseeing marketing and branding for the Rocky Mountain Venom Hockey Academy. Ally manages program planning, partnerships, and brand development, focusing on creating valuable opportunities for athletes while maintaining high standards of professionalism. Her leadership philosophy prioritizes a strong culture and clear standards, ensuring that coaches can excel and feel in their program choices.